Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary

In this article we will be reviewing a research paper titled: Customer segmentation and strategy development based on customer lifetime value; published by Elsevier in the year 2006. The authors have presented an approach for evaluating customer value and segmenting customers into segments on the basis of their value. Following the segmentation of consumers on…… Continue reading Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary