Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System

  Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, lead by Soon-gyo Jung and Joni Salminen, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for…… Continue reading Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System