The User Study Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following.
User studies, involving both qualitative and quantitative data about user experiences, can complement and contextualize the insights and data afforded by web and social media analytics, providing an extension to these analytics areas, which we refer to as user study analytics.
In this chapter, we discuss some of the dos and don’ts of user studies, including what user studies are, how they are planned and created, and how user study results can be analyzed for positive effects on usability and user experience.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.