The Website Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following.
This chapter presents the process of web analytics for web platforms, web systems, and web apps. The process outlines how basic visitor information, such as the number of visitors and visit duration, can be collected using log files and page tagging.
This basic visitor information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the web platform but also to the goals and content of the web platform. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the web platform’s needs.
The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a web platform.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.