It a two-step process of 1.Depersonification – the representation of real people by numerical, text, or other data, creating quantitative proxies for representing a set of people 2.Personification – the algorithmically generated representation of numbers, text, metrics, and other user data in the form of fictitious humans. See more about using analytics to make impactful…… Continue reading What is the concept of analytics?
Month: July 2023
Understanding Audiences, Customers, and Users vis Analytics
Here is the cover for our book, Understanding Audiences, Customers, and Users vis Analytics. Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
What algorithm to choose for customer segmentation? Should you use one algorithm or many? How many customer segments should you create? How to evaluate the results? In this research, we conduct a systematic literature review to address such central questions in customer segmentation research and practice. The results from extracting information from 172 relevant articles…… Continue reading How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation