With user experience (UX) research and market analysis, the development of data-driven, algorithmically-created personas stands at the forefront, marking a significant leap in understanding diverse population segments. These algorithmically-created personas, crafted through a synergy of big data, machine learning (ML), and artificial intelligence (AI), are revolutionizing our approach to understanding audiences, customers, and users by…… Continue reading Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas