In this article we will be reviewing a research paper titled: Customer segmentation and strategy development based on customer lifetime value; published by Elsevier in the year 2006. The authors have presented an approach for evaluating customer value and segmenting customers into segments on the basis of their value. Following the segmentation of consumers on…… Continue reading Customer Segmentation and Strategy Development Based on Customer Lifetime Value: A Case Study — Summary
Manual and Automatic Methods for User Needs Detection in Requirements Engineering: Key Concepts and Challenges
User needs inform designers and developers of essential functionalities for requirements engineering. In this work, we summarize key concepts and challenges relating to manual and automatic user needs detection methods. We discuss six challenges with manual and eight challenges with automated methods. A. Challenges of Manual Methods • A01: Limited sample sizes. • A02: Budgetary…… Continue reading Manual and Automatic Methods for User Needs Detection in Requirements Engineering: Key Concepts and Challenges
Issues and Advances in Segmentation Research – A Summary
Today we will be reviewing a segmentation research article titled “Issues and Advances in Segmentation Research.” Yoram Wind is the author of this article. It was published in 1978 in the Journal of Marketing Research on the behalf of the American Marketing Association. The article serves as important base information for marketers to innovate their…… Continue reading Issues and Advances in Segmentation Research – A Summary
Soft Computing: Impactful Tools in Customer Segmentation
Introduction Knowing your customers is essential to a successful business. It helps establish a rapport between the customers and the business, and makes the customers personally attached to what they are buying. Customer segmentation helps organizations recognize customers with similarities as a group rather than as individuals. It makes it easy to serve consumers efficiently…… Continue reading Soft Computing: Impactful Tools in Customer Segmentation
A Balanced View for Customer Segmentation in CRM
Introduction and the Research Problem Jongwook Yoon, Seok H. Hwang, Dan J. Kim, and Jongsoo Yoon proposed a study titled “A Balanced View for Customer Segmentation in CRM” published in the Ninth Americas Conference on Information Systems in 2003. The authors emphasize that customer segmentation is essential for enterprise customer relationship management (CRM) implementation. However,…… Continue reading A Balanced View for Customer Segmentation in CRM
Customer Segmentation in a Large Database of an Online Customized Fashion Business
Introduction and the Research Problem The paper “Customer segmentation in a large database of an online customized fashion business” (2015) by Pedro Quelhas Brito, Carlos Soares, Sergio Almeida, Ana Monte and Michel Byvoet sets out to explore how data mining (DM) techniques can be used to drive marketing approaches in highly customized industries, such as…… Continue reading Customer Segmentation in a Large Database of an Online Customized Fashion Business
Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary
In this article, we will be reviewing a research paper titled: ‘Intelligent Value-Based Customer Segmentation Method for Campaign Management: A Case Study of Automobile Retailer’ (2008). The research proposes an approach that blends consumer targeting and customer segmentation for an effective marketing strategy that targets the right kind of consumers. The research paper is authored…… Continue reading Intelligent Value Based Customer Segmentation: A Case Study of Automobile Retailer — Summary
Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting
Introduction and the Research Problem Raquel Florez-Lopez and Juan Manuel Ramon-Jeronimo conduct a study reported in “Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting.” The primary theme of the research problem highlights how Customer relationship management (CRM) focuses on customer relations with various tools and strategies…… Continue reading Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting
Customer Segmentation Issues And Strategies For An Automobile Dealership With Two Clustering Techniques – A Summary
In this post, we review the customer segmentation research article, “Customer segmentation issues and strategies for an automobile dealership with two clustering techniques” (2015) by authors from Taiwan: Chih-Fong Tsai from National Central University, Ya-Han Hu from National Chung Cheng University, and Yu-Hsin Lu from Feng Chia University. The Business Case for Segmentation The authors…… Continue reading Customer Segmentation Issues And Strategies For An Automobile Dealership With Two Clustering Techniques – A Summary
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
In this research, we analyze the relationship among (1) the performance metrics of a sponsored search campaign, (2) the gender orientation of queries, and (3) the occurrence of branded terms in queries. The aim of this research is to investigate the effectiveness of increased personalization of search engine advertising in order to improve the consumer’s…… Continue reading Performance analysis of keyword advertising campaign using gender-brand effect of search queries