What is a customer?

What is a customer
What is a customer?

Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts.

  • Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations.
  • Customer Description involves considering demographics, interests, knowledge, & expectations to deliver the product.
  • Customer Analytics of needs and preferences is vital for businesses to effectively tailor their offerings, marketing strategies, and experiences to meet and exceed customer expectations.

See more about using analytics to make impactful data-driven decisions in our book.

Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.