Users are a group of people interacting with a system or device, utilizing the features and functions provided to perform tasks or achieve goals.
- User Types: can range from casual individuals to professionals who rely on complex software for specialized purposes.
- User Concept is fundamental to the design and development, as it helps determine how people interact with technology, considering the users’ needs, abilities, and preferences.
- User Description involves considering demographics, interests, knowledge, & expectations to design the system.
See more about using analytics to make impactful data-driven decisions in our book.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.