Audience – a group of people who are the intended recipients a particular message (i.e., content).
- Content is transmitted to a group of people who receive and interpret the message.
- Audience Description involves considering demographics, interests, knowledge, & expectations to tailor the message.
- Audience Analytics, including reactions to the content, can provide valuable insights to refine and improve future communication efforts.
See more about using analytics to make impactful data-driven decisions in our book.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.