Classifying ecommerce information sharing behaviour by youths on social networking sites

Teenagers and young adults form an economically critical demographic group and are confronted with an array of internet social networking services just as they are forming online information seeking and sharing habits. Using a survey of 34,514 respondents from myYearbook.com, the research reported in this paper is an inferential analysis of information seeking and sharing…… Continue reading Classifying ecommerce information sharing behaviour by youths on social networking sites