Introduction and the Research Problem Raquel Florez-Lopez and Juan Manuel Ramon-Jeronimo conduct a study reported in “Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting.” The primary theme of the research problem highlights how Customer relationship management (CRM) focuses on customer relations with various tools and strategies…… Continue reading Marketing Segmentation Through Machine Learning Models: An Approach Based on Customer Relationship Management and Customer Profitability Accounting