News outlets compete for viewership on traditional channels and increasingly compete for engagement across multiple social media platforms. With platforms like Facebook, Instagram, Twitter, YouTube, and Reddit transforming how news is consumed, understanding the dynamics of user engagement becomes crucial. An analysis of approximately 3 million news postings and 50 million associated comments shed light…… Continue reading News Engagement Across Social Media: the topical and sentiment effect
Month: March 2024
Investigations into Digital Analytics
Our research team has conducted a series of studies concerning the use and effect of analytics. Some insightful findings are: Displaying or not displaying certain analytics to platform users will alter their behavior Analytics can provide insights into persona usage and interaction Analytics systems require more navigational focus compared to using personas for the same…… Continue reading Investigations into Digital Analytics
Is an organization ready for using personas?
Our research team has conducted a series of research studies examining when and how organizations can effectively use personas. Some findings are: (a) Personas for social good are primarily exploratory and focused on initial methodology development. (b) We develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas.…… Continue reading Is an organization ready for using personas?
Findings from a Series of User Studies Examining the Use of Fake Images and Videos
Our research group has conducted a series of user studies concerning the use of deepfake (i.e., AI generated) images and videos, focusing on how people perceive and react to these deepfakes in the context of personas. Findings from a series of user studies show that using artificial pictures in persona profiles did not decrease the…… Continue reading Findings from a Series of User Studies Examining the Use of Fake Images and Videos