Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas

The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task Led by Joni Salminen, this research explores user perceptions of AI-generated personas for textual content (GPT-4) and two image generation models (DALL-E and Midjourney). We evaluate whether the inclusion of images in AI-generated personas impacts user…… Continue reading Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas

Multi-Dimensional Interactions with Online Content

Users’ engagement with online content goes beyond just passive consumption. It is a multi-dimensional process that includes various ways of interacting with the content, beyond a simple ‘like.’ This interaction can take different forms, such as sharing informative articles, saving content for future reference, and participating in discussions through comments. This diversified engagement shows a…… Continue reading Multi-Dimensional Interactions with Online Content

Understanding Your Audience: ACUA’s Age Analytics 

In the dynamic landscape of social media, understanding your audience is crucial. The nuances of demographics often hold the key to crafting engaging and targeted content strategies. One of ACUA’s standout features lies in dissecting the age demographics of your audience, providing invaluable insights into the age groups engaging with your content. Actionable Use Cases…… Continue reading Understanding Your Audience: ACUA’s Age Analytics 

Leveraging ACUA’s Persona Generation Feature for Targeted Strategies

Understanding your audience is not just about numbers; it’s about the people behind the metrics. Personas, or human-like representations of your audience, delve deeper into user behaviors and preferences. One such powerful feature is the Persona Generation feature of the ACUA system. Personas offer vivid depictions of your customer data, humanizing the insights gained. Select…… Continue reading Leveraging ACUA’s Persona Generation Feature for Targeted Strategies

Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas

With user experience (UX) research and market analysis, the development of data-driven, algorithmically-created personas stands at the forefront, marking a significant leap in understanding diverse population segments. These algorithmically-created personas, crafted through a synergy of big data, machine learning (ML), and artificial intelligence (AI), are revolutionizing our approach to understanding audiences, customers, and users by…… Continue reading Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas

Future of ACUA: Personalization Strategies Using User Persona

Personalization has become a cornerstone of modern digital marketing, and user personas play a pivotal role in crafting tailored experiences. By understanding the unique attributes, preferences, and behaviors of different audience segments through the lens of user personas, marketers can create highly personalized content and campaigns. This approach goes beyond simply addressing the audience as a…… Continue reading Future of ACUA: Personalization Strategies Using User Persona

Unveiling Emotions in Text: The Power of LIWC

In the digital age, where text-based communication dominates, understanding the underlying emotions in written content has never been more crucial. Whether it’s social media posts, online articles, or personal blogs, the emotional tone of text can significantly influence the reader’s perception and engagement. This is where the Linguistic Inquiry and Word Count (LIWC) comes into…… Continue reading Unveiling Emotions in Text: The Power of LIWC

The Need for Formal Standards for Persona Creation

Personas are invaluable tools in content creation that help creators and editors better understand their target audiences. In the business world, personas are valuable tools that help marketers and executives better understand their target customers. In the user experience (UX) design world, personas are invaluable tools that help designers and developers better understand their target…… Continue reading The Need for Formal Standards for Persona Creation

Will GenAI Transform Marketing and Advertising?

In the dynamic landscape of marketing and advertising, technology is constantly reshaping the way businesses connect with their audience. One of the most significant advancements in recent times is the integration of Generative Artificial Intelligence (GenAI) into marketing strategies. Contrary to common fears of job displacement, GenAI is proving to be a valuable ally, providing…… Continue reading Will GenAI Transform Marketing and Advertising?

Designing With Multiple Personas in Mind: Multi-Persona Design for Large Target Populations

There is a need for personas usage to shift from focusing on one persona at a time to Multi-Persona Design. In the context of global design and development using personas, the traditional approach of utilizing a limited set of personas, often 10 or fewer, is a widely accepted guideline. This ‘small persona’ mindset assumes a…… Continue reading Designing With Multiple Personas in Mind: Multi-Persona Design for Large Target Populations