We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users’ perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis…… Continue reading Modeling the New Modalities of Personas: How Do Users’ Attributes Influence Their Perceptions and Use of Interactive
Exploring Emotional Dynamics in Social Media Interactions for News Content
Understanding people’s emotional reactions is crucial in a digital age where news spreads fast across social media. Researchers [1] conducted a thorough study analyzing over 130,000 social media posts and 2.8 million comments to see how news affects people emotionally. Using Plutchik’s wheel of emotions, they sorted emotions into nine types. The researchers…… Continue reading Exploring Emotional Dynamics in Social Media Interactions for News Content
Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions
Large language models (LLMs) can generate personas based on prompts that describe the target user group. To understand what kind of personas LLMs generate, in this research led by Joni Salminen, we investigate the diversity and bias in 450 LLM-generated personas with the help of internal evaluators (n=4) and subject-matter experts (SMEs) (n=5). The research findings…… Continue reading Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions
How to Analyze the Engagement of Multiple LinkedIn Pages with ACUA
LinkedIn has become an important platform for businesses, professionals, and educators to connect, share insights, and engage with their audience. Analyzing the engagement of multiple LinkedIn pages is essential for understanding the effectiveness of your content strategy and identifying areas for improvement. In this blog post, we will discuss how you can use ACUA to…… Continue reading How to Analyze the Engagement of Multiple LinkedIn Pages with ACUA
News Engagement Across Social Media: the topical and sentiment effect
News outlets and other content creation organizations compete for viewership on traditional channels and increasingly compete for audience engagement across multiple social media platforms. With platforms like Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, and Reddit transforming how news is consumed, understanding the dynamics of user engagement becomes crucial. An analysis of approximately 3 million news…… Continue reading News Engagement Across Social Media: the topical and sentiment effect
Investigations into Digital Analytics
Our research team has conducted a series of studies concerning the use and effect of analytics. Some insightful findings are: Displaying or not displaying certain analytics to platform users will alter their behavior Analytics can provide insights into persona usage and interaction Analytics systems require more navigational focus compared to using personas for the same…… Continue reading Investigations into Digital Analytics
Is an organization ready for using personas?
Our research team has conducted a series of research studies examining when and how organizations can effectively use personas. Some findings are: (a) Personas for social good are primarily exploratory and focused on initial methodology development. (b) We develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas.…… Continue reading Is an organization ready for using personas?
Findings from a Series of User Studies Examining the Use of Fake Images and Videos
Our research group has conducted a series of user studies concerning the use of deepfake (i.e., AI generated) images and videos, focusing on how people perceive and react to these deepfakes in the context of personas. Findings from a series of user studies show that using artificial pictures in persona profiles did not decrease the…… Continue reading Findings from a Series of User Studies Examining the Use of Fake Images and Videos
Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas
The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task Led by Joni Salminen, this research explores user perceptions of AI-generated personas for textual content (GPT-4) and two image generation models (DALL-E and Midjourney). We evaluate whether the inclusion of images in AI-generated personas impacts user…… Continue reading Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas
Multi-Dimensional Interactions with Online Content
Users’ engagement with online content goes beyond just passive consumption. It is a multi-dimensional process that includes various ways of interacting with the content, beyond a simple ‘like.’ This interaction can take different forms, such as sharing informative articles, saving content for future reference, and participating in discussions through comments. This diversified engagement shows a…… Continue reading Multi-Dimensional Interactions with Online Content