The Persona Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. Personas represent distinct user or customer groups in design, human-computer interaction, and marketing. Persona analytics refers to creating data-driven personas, often employing data science and machine learning algorithms, to address customer analytics use cases. Through persona analytics,…… Continue reading Persona Analytics

The Search Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. Search log analytics is a particular case of analytics that analyzes data from search logs. Using data stored in search logs of online search engines, Intranets search services, and online search sites can provide essential insights into…… Continue reading Search Analytics

The Social Media Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. Social media platforms are powerful for businesses to gain insight into how their customers feel about their company, product, or service. This chapter discusses the different types of social media analytics methods available to businesses to…… Continue reading Social Media Analytics

The Data Preprocessing chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. This chapter provides a comprehensive overview of data preprocessing techniques and tools in the context of web and social media analytics. As data volume and complexity from various sources grow, effective data preprocessing becomes crucial for extracting…… Continue reading Data Preprocessing

The Data Quality Assessment chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. This chapter explores data quality assessment in data analytics. Emphasis is placed on the importance of ensuring you have high-quality data for effective decision making and successful outcomes in data analytics. Various aspects of data quality,…… Continue reading Data Quality Assessment

The chapter Data Collection Methods from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. This chapter provides an overview of the following data-gathering methods: online surveys, crowdsourcing, eye tracking, mouse tracking, search logs, triangulation, and social media APIs. This information is essential for anyone interested in understanding the methods and…… Continue reading Data Collection Methods

The Web and Social Media Analytics Strategy chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. An analytics strategy helps an organization make better decisions using data and analytics. While web analytics helps organizations identify how to improve their websites, social media analytics help them improve how social media…… Continue reading Web and Social Media Analytics Strategy

The Foundations of Social Media Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. Social media analytics is the process of deriving meaning from social media data to make better business decisions. Social media platforms offer businesses new insights into their strategies through social media analytics. Social media…… Continue reading The Foundations of Social Media Analytics

The Foundations of Web Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. Web analytics is the practice of analyzing digital data about online visitors to websites and apps to gain insights that inform business decisions. Web analytics focuses on collecting, measuring, analyzing, and reporting digital data to…… Continue reading The Foundations of Web Analytics