What is a customer?

Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts. Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations. Customer Description involves considering demographics, interests, knowledge, & expectations…… Continue reading What is a customer?

What is an audience?

Audience – a group of people who are the intended recipients a particular message (i.e., content). Content is transmitted to a group of people who receive and interpret the message. Audience Description involves considering demographics, interests, knowledge, & expectations to tailor the message. Audience Analytics, including reactions to the content, can provide valuable insights to…… Continue reading What is an audience?

What is the motivation for analytics?

To understand the “target market”! The target market is colloquially defined as a group of people identified as ‘right’ for an offering. The target market should receive the majority of a firm’s time, resources, and attention. The rationale is is that it is better to be focused than to be dispersed. Depersonification process to generate…… Continue reading What is the motivation for analytics?

What is people data?

People data are datasets describing people, including but not limited to behaviors, demographics, pain points, or attitudes. Dimension People Data Cleanliness Typically has a high percentage of missing values and (depending on the data collection) errors. Depending on the data collection methods can have a very low error percentage. Interaction Typically edited and added to…… Continue reading What is people data?

What is the concept of analytics?

It a two-step process of 1.Depersonification – the representation of real people by numerical, text, or other data, creating quantitative proxies for representing a set of people 2.Personification – the algorithmically generated representation of numbers, text, metrics, and other user data in the form of fictitious humans. See more about using analytics to make impactful…… Continue reading What is the concept of analytics?

Understanding Audiences, Customers, and Users vis Analytics

Here is the cover for our book, Understanding Audiences, Customers, and Users vis Analytics. Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.

Preface from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics

The following is the Preface from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics. The use of web, user, and social media analytics world has grown exponentially. Companies and individuals are using web and social media data to inform their business decisions and better understand their audience base. This book introduces the world…… Continue reading Preface from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics

A Discussion of the Validity of Data Analytics

A Discussion of the Validity of Data Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. Validity is often understood as the “correctness” of a method or instrument. However, many data collection issues can degrade the validity of findings about people. Data validity is also a crucial issue…… Continue reading A Discussion of the Validity of Data Analytics

Website Analytics

The Website Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. This chapter presents the process of web analytics for web platforms, web systems, and web apps. The process outlines how basic visitor information, such as the number of visitors and visit duration, can be collected using log…… Continue reading Website Analytics

User Study Analytics

The User Study Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. User studies, involving both qualitative and quantitative data about user experiences, can complement and contextualize the insights and data afforded by web and social media analytics, providing an extension to these analytics areas, which we refer…… Continue reading User Study Analytics